In the early 19th century, wealthy landowner James Well Ladbroke began to develop his Notting Hill estate into a carefully planned suburb. He aimed to attract wealthy Londoners to move to the area. His development mainly consisted of large terraced houses with communal garden areas or “pleasure grounds”. These houses were largely used by upper middle class families who had a small number of servants. The area also became popular with the artistic and cultural elites of London. Notting Hill was subsequently featured in a number of late 19th and early 20th century works.